Project: Rebranding

Design & Illustrations: Paul Vîrlan

Naming: Oana Ivan


Urzeală is a Romanian street wear brand. It is true-born, whistles and hums doina when skating. It’s urban, has a skateboard and grandparents in the countryside. It knows for sure a thing: it’s a must to know you past and reasons. 

Urzeală means city clothes, printed with motifs inspired by folklore, made in Romanian style, worn with pride and respect.

un fel de logo-01.jpg

 ⊻  VRLN Studio - love@vrln.ro - Branding and Design - Romania

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