Project: Branding and Packaging
Brand Strategist: Sylvain Racine 思大大
Brand Copywriter: 赵静雅 Chloe
Art Director & Brand Designer: Paul Vîrlan 包尔唯
Brand Illustrations by: Mao 猫加温
MIAMIUM is a Scandinavian/Nordic brand that offers tiny sweet bits of energy. The truth is that 99% of the time, life is quite plain and silent. But thanks to that 1% of exciting moments, we can recharge with energy and just keep on going.
MIAMUM uses some words and phrases as sweet as the tiny bits of energy that keep you going.
The little things that keep you going.
Sweet tone of voice
A little sweet moment,
A little beauty,
A little surprise.
Enjoy little things,
A little sweet
A little surprise
The color palette is inspired from the northern lights, resembling a dancing color show in a refreshing way.